Why designing a website is (a bit) like building a new home.
It may seem like a bit of a crazy analogy to start with, but when you get into the nitty gritty of web design it really is much the same.
1 – The Design
So you want a new house, well you definitely going to need to get yourself an architect. Someone who’s going to design your new home to your specifications. Well guess what? That’s exactly what your web designer is going to also. The foundation of a good website is obviously going to hinge on the design.
2 – The Foundations
Next you’ve got to get your foundations laid. So your builder has sourced all the materials they need and starts work on the first stage of the build. Yep, you’ve guessed it that exactly what your developer is now going to do. So you need a domain name (plot of land), and hosting (that’s your utility supplies) and now they start on the structure of the site (foundations).
3 – The Build
Next your builder starts building your house proper, the walls, floors, rooms etc. That’s what next for your site. The pages are constructed, sections built and your site is looking well … like a website.
4 – The Finish
Your new home is built, hurrah! But hang on there’s no fixtures or fittings, no décor, no knick knacks. Dash, we need the decorators in stat. So this is where your branding colours, logo’s, pictures, copy and opt in’s etc are added. Yay! But hold on no one knows about you. Yet.
5 – The House warming
So the house is finished, woop! Now you’ve got to tell the council, the postman, the doctors and every other Tom, Dick and Harry that needs to know. Well that’s also where SEO gets added to your site. We add relevant key words to your site (a bit like your address) and we tell Auntie Google you’re open for business! Then you go and tell everyone you know (and Tom, Dick & Harry) about your shiny new website and invite them to come on over for a looky loo. Did someone say housewarming?
Sky Blue Pink Digital is a Digital Growth Consultancy and provides various digital services such as web design, digital marketing and social media management in the B2B sector. www.skybluepinkdigital.com / email@example.com
A new website means working collaboratively.
Here are a few tips to help you get the most out of your consultation with your designer.
1 – You need to know your Why.
Basically you need to have an in depth think about what you want to achieve with your website. Is it to build a community? To tell the world/your local community what you’re about? To get leads? Generate sales? Foster trust in your abilities? Showcase your work? Unless you know what you want to achieve with your new site you’re unlikely to communicate that effectively when you engage with your designer.
2 – You need to have a good idea of the design
Now I’m not saying you need to have each page nailed down to the nth degree! But what I am saying is that you need to have a good idea of what you like and don’t like. Are there certain standards/ expectations within your industry? Are you looking for full on corporate, or quirky, or a light modern site? Next find 3-5 sites that you like the look of and bookmark these to show your designer.
3 – Features
What do you want your ideal clients to be able to achieve on your site? Buy a product? Book an appointment? Make an enquiry? Download a brochure? If you have an idea of this, then it will make it easier for us to show you different possibilities to attain your desired result.
4 – Have a good idea of your budget
Most likely you will have scanned the internet for designers in your local area and then checked out their portfolios and pricing. Now you need to have an idea of what you can afford to pay. Many designers will work in packages, some will only work with minimum budgets, some it’s upon request to see if you will be the right fit for each other.
By knowing what you can afford you will be able to work with the designer to attain your new site. It may be that for your budget you will get a well-designed and optimised brochure style site with a set amount of pages. However, you may be able to add new pages and functionality down the line. Just be open and honest with your expectations and perhaps have some contingency in mind.
5 – Be organised and timely
The fastest way to delay your new site is by being disorganised.
A good designer will have a set process that they work through in order to deliver the product on time.
A great designer will most likely have a whole on boarding process including a task management system where you will be able to see exactly what state you are at, what’s outstanding and where you will be able to contact each other without the constant stream of emails.
A great way to start getting organised is by having your branding card ready to hand over along with your logo in as many formats as you have available (e.g. jpeg, png, vector). Also any stock photo’s you wish to include if you already have them. If you are engaging a photographer, then communicate timescales etc. The same goes for the copy on your site. In most cases it’s up to you to provide the copy and pics unless agreed in advance.
This is not meant to be an exhaustive list but rather a helpful way to get you focused on realising your dream site. Happy hunting!
Sky Blue Pink Digital is a Digital Growth Consultancy and provides various digital services such as web design, digital marketing and social media management in the B2B sector. www.skybluepink.com / firstname.lastname@example.org